Targeted Advertising
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Audience Segmentation
Create detailed audience segments based on viewing behavior, demographics, and interests for precise ad targeting.
Cross-Platform Targeting
Reach viewers with consistent messaging across HbbTV, OTT platforms, and traditional TV with unified targeting strategies.
Addressable TV Advertising
Deliver different ads to different households watching the same program based on viewer profiles and preferences.
DMP Integration
Leverage data from leading DMPs including Adform and Google Ad Manager for enhanced targeting precision.
Campaign Performance Measurement
Track and measure the effectiveness of targeted campaigns with comprehensive analytics and reporting tools.
Frequency Capping
Optimize ad exposure by controlling how often viewers see specific advertisements across different channels.
Targeted Advertising
Adekstra's targeted advertising platform enables broadcasters and media owners to deliver highly personalized advertisements to Connected TV viewers based on demographics, viewing behaviors, interests, and other audience data points.
By leveraging integrations with industry-leading platforms like Adform and Google Ad Manager, our solution maximizes advertising revenue while providing viewers with more relevant content that enhances the overall viewing experience.
Key Features
- Precise audience segmentation and targeting
- Interactive ad formats including L-band, overlays, and interactive games
- Household-level personalization
- Cross-platform campaign coordination
- Comprehensive performance analytics and reporting
- Integration with major DMP and SSP platforms
Revolutionize Your TV Advertising
Leverage our Connected TV technology to deliver highly targeted, data-driven advertising campaigns across 100+ channels in Turkey and Azerbaijan.