SCTE-35 Integration

Adekstra’s SCTE-35 integration provides robust support for the industry-standard digital program insertion cueing protocol, enabling precise ad insertion and content substitution across broadcast and streaming media platforms.

Key Benefits

• Frame-Accurate Ad Insertion: Insert ads with frame-level precision based on SCTE-35 markers
• Multi-platform Support: Process SCTE-35 signals across traditional broadcast, OTT, and streaming platforms
• Regional Content Replacement: Enable regional content substitution based on SCTE-35 signaling
• Advanced Targeting: Combine SCTE-35 markers with Adekstra’s targeting capabilities for personalized ad experiences
• Standardized Workflow: Maintain compatibility with industry-standard broadcast workflows

How It Works

Our SCTE-35 integration functions across the content delivery chain:

1. Signal Detection: SCTE-35 markers are detected in incoming broadcast streams
2. Signal Interpretation: Markers are parsed to identify splice points, break durations, and other metadata
3. Ad Decision Process: Adekstra’s ad decision system determines appropriate content for insertion
4. Frame-Accurate Insertion: Selected ads are inserted precisely at the indicated splice points
5. Signal Preservation: SCTE-35 signals can be preserved, modified, or removed in outgoing streams as needed

Use Cases

• Linear Broadcast Streams: Process SCTE-35 markers in traditional broadcast environments for digital insertion
• OTT Live Streaming: Translate broadcast SCTE-35 markers to OTT ad insertion points
• VOD Content Processing: Identify and utilize SCTE-35 markers in recorded content for VOD ad insertion
• Blackout Management: Handle program blackouts and alternative content insertion based on SCTE-35 signaling
• Regional Content Variation: Deliver different content to different regions based on SCTE-35 segmentation

Technical Specifications

• SCTE-35 Message Types: Support for all standard SCTE-35 message types, including time_signal, splice_insert, and segment descriptors
• Transport Stream Integration: Direct processing of SCTE-35 within MPEG transport streams
• HLS Compatibility: Support for SCTE-35 in HLS manifests through EXT-X-CUE markers
• DASH Compatibility: Support for SCTE-35 in DASH through EventStream elements
• Signal Transformation: Capability to transform SCTE-35 signals between different delivery formats

Getting Started

Implementation of SCTE-35 integration depends on your existing infrastructure and requirements. Basic integration can be completed in 1-2 weeks, while more complex scenarios may require 3-4 weeks. Our technical team will work closely with your broadcast engineers to ensure proper implementation and testing.