Salesforce Integration

Adekstra’s integration with Salesforce creates a powerful connection between Connected TV advertising and your customer relationship management system, enabling data-driven, personalized advertising campaigns that leverage your existing customer insights.

Key Benefits

• Customer Data Activation: Leverage your Salesforce customer data for targeted TV advertising
• Campaign Impact Tracking: Measure how TV campaigns influence customer journeys and conversions
• Audience Segmentation: Utilize Salesforce segments for precise TV audience targeting
• Closed-Loop Reporting: Track the full customer journey from TV exposure to purchase and beyond
• Unified Customer View: Incorporate TV engagement data into your 360-degree customer view

How It Works

Our Salesforce integration operates through a secure, bidirectional data connection:

1. Audience Sync: Customer segments from Salesforce are securely transferred to Adekstra for targeting
2. Campaign Execution: TV campaigns are executed using the Salesforce-derived audience segments
3. Engagement Tracking: Viewer interactions with TV content and ads are captured by Adekstra
4. Data Enrichment: Engagement data is sent back to Salesforce to enhance customer profiles
5. Performance Analysis: Campaign performance can be analyzed in context with other customer touchpoints

Use Cases

• Customer Lifecycle Marketing: Target different TV messages based on customer lifecycle stage
• Winback Campaigns: Reach former customers with specialized messaging to reactivate relationships
• Account-Based Marketing: Deliver targeted TV advertising to key accounts and decision-makers
• Loyalty Programs: Enhance loyalty program engagement through targeted TV messaging
• Cross-Sell Opportunities: Identify and act on cross-sell opportunities through personalized TV ads

Technical Details

• Salesforce Marketing Cloud Integration: Direct connection with Marketing Cloud for audience activation
• Salesforce CDP Support: Integration with Salesforce Customer Data Platform for enhanced data utilization
• Sales Cloud Integration: Feed TV engagement data back to Sales Cloud for sales team insights
• Custom Object Support: Create custom objects for TV campaign data within Salesforce
• Automated Workflows: Trigger Salesforce journeys based on TV engagement events

Getting Started

The Salesforce integration typically takes 3-4 weeks to implement, depending on your Salesforce configuration and specific requirements. Our team works closely with your Salesforce administrators to ensure a smooth integration that aligns with your overall CRM strategy.