Kantar Integration

Adekstra’s integration with Kantar combines the power of Connected TV technology with industry-standard audience measurement, enabling broadcasters and advertisers to access comprehensive viewer analytics and campaign performance data.

Key Benefits

• Industry-Standard Measurement: Access Kantar’s globally recognized TV audience measurement data
• Cross-Platform Insights: Combine traditional panel-based measurement with Adekstra’s digital viewing data
• Campaign Validation: Verify campaign delivery against Kantar’s audience metrics
• Competitive Analysis: Understand your performance relative to the broader TV market
• Unified Reporting: Access comprehensive viewing data through a single dashboard

How It Works

Our Kantar integration connects Adekstra’s Connected TV platform with Kantar’s audience measurement systems:

1. Data Collection: Viewing data from Connected TV platforms is collected through Adekstra
2. Panel Correlation: Digital viewing data is correlated with Kantar’s panel-based measurement
3. Unified Metrics: Combined data provides a comprehensive view of audience behavior
4. Performance Reporting: Campaign performance is measured against Kantar’s industry metrics

Use Cases

• Audience Verification: Validate that Connected TV campaigns reached the intended audience
• Market Performance: Compare your channel performance against industry benchmarks
• Content Optimization: Use Kantar’s content ratings to inform programming decisions
• Advanced Planning: Leverage Kantar data for more effective campaign planning across platforms
• Return Path Data: Enhance Kantar panels with Adekstra’s return path data for deeper insights

Getting Started

Integrating Kantar with your Adekstra implementation typically requires coordination with your Kantar account team. Our integration specialists will work with Kantar to establish the appropriate data flows and reporting mechanisms, with implementation typically taking 2-4 weeks depending on your specific requirements.