GroupM Integration

Adekstra’s integration with GroupM enables broadcasters and media owners to efficiently connect with the world’s largest media investment company, facilitating streamlined media buying processes and creating new revenue opportunities in the Connected TV ecosystem.

Key Benefits

• Enhanced Inventory Access: Make your Connected TV advertising inventory available to GroupM’s extensive client portfolio
• Standardized Transactions: Streamline buying and selling processes through standardized data formats and APIs
• Advanced Audience Targeting: Support GroupM’s audience targeting requirements for more effective campaigns
• Detailed Performance Reporting: Provide comprehensive campaign performance data in GroupM-compatible formats
• Simplified Workflow: Reduce operational overhead through automated processes and integrations

How It Works

The Adekstra-GroupM integration operates through secured data connections and standardized protocols:

1. Inventory Availability: Adekstra’s platform exposes available advertising inventory to GroupM’s buying systems
2. Campaign Setup: Campaigns from GroupM clients can be deployed across Adekstra-connected inventory
3. Targeting Implementation: GroupM’s audience targeting parameters are implemented through Adekstra’s platform
4. Performance Tracking: Campaign performance is monitored and reported back to GroupM in real-time
5. Reconciliation and Billing: Automated reconciliation ensures accurate billing and reporting

Use Cases

• Addressable TV Campaigns: Enable GroupM clients to execute household-level targeted campaigns
• Multi-platform Media Buys: Facilitate campaigns that span traditional TV and digital platforms
• Programmatic TV Buying: Support programmatic buying mechanisms for Connected TV inventory
• Advanced Campaign Measurement: Provide detailed performance metrics beyond traditional TV ratings
• Brand Safety Controls: Implement GroupM’s brand safety requirements across Connected TV inventory

Getting Started

For broadcasters and media owners looking to connect with GroupM’s extensive advertiser network, our integration provides a streamlined pathway. The implementation process typically takes 3-4 weeks, with our team working closely with both your organization and GroupM to ensure all technical and business requirements are met.