Google Analytics Integration

Adekstra’s Google Analytics integration enables broadcasters and media companies to incorporate television viewership and engagement data into their overall analytics framework, providing a unified view of audience behavior across platforms.

Key Benefits

• Unified Analytics: Combine Connected TV data with web, app, and other digital touchpoints for a complete view of the customer journey
• Enhanced Audience Understanding: Develop deeper insights into audience preferences and behaviors across channels
• Cross-platform Attribution: Understand how TV content and advertising impacts digital conversions and engagement
• Streamlined Reporting: Access TV metrics alongside other digital KPIs in familiar Google Analytics dashboards
• Custom Event Tracking: Track specific viewer interactions with interactive TV elements for deeper insights

How It Works

Our Google Analytics integration functions through a specialized data connector:

1. Event Collection: Viewer interactions, content consumption, and ad engagements on Connected TV platforms are collected by Adekstra
2. Data Transformation: TV-specific metrics are transformed into formats compatible with Google Analytics
3. Data Transmission: Processed data is securely transmitted to Google Analytics using the Measurement Protocol
4. Unified Reporting: TV data becomes available in Google Analytics alongside other digital metrics

Use Cases

• Content Performance Analysis: Understand how TV content viewership correlates with digital engagement
• Advertising Impact Measurement: Track how TV ad exposure influences website visits and conversions
• Audience Overlap Analysis: Identify shared audience segments across TV and digital properties
• Cross-platform Journey Analysis: Map the customer journey from TV exposure to digital engagement and conversion
• Campaign Performance Dashboards: Create comprehensive dashboards that include both TV and digital metrics

Getting Started

Setting up the Google Analytics integration is straightforward for organizations already using Google Analytics. Our team will guide you through the configuration process, which typically takes just a few days to implement. The integration supports both Universal Analytics and Google Analytics 4 properties.