Google Ad Manager Integration

Adekstra’s integration with Google Ad Manager enables broadcasters and content providers to leverage Google’s powerful ad serving technology while benefiting from our specialized Connected TV solutions.

Key Benefits

• Unified Campaign Management: Manage campaigns across traditional TV and digital platforms from a single interface
• Advanced Targeting: Combine Google’s audience data with Adekstra’s viewer insights for precise targeting
• Dynamic Ad Insertion: Seamlessly insert targeted ads into live and on-demand content
• Comprehensive Reporting: Access detailed performance metrics for all campaigns across platforms
• Revenue Optimization: Maximize yield through Google’s advanced auction mechanisms

How It Works

Our Google Ad Manager integration works on both client and server sides, enabling:

1. Ad Request Management: Adekstra’s platform communicates with Google Ad Manager to request appropriate ads based on content, context, and viewer data
2. Ad Decision Processing: Ad decisions from Google Ad Manager are processed and optimized for the Connected TV environment
3. Ad Rendering: Ads are rendered in the appropriate format for the viewing device, whether it’s a smart TV, set-top box, or other Connected TV device
4. Performance Tracking: Comprehensive metrics are collected and reported back to Google Ad Manager

Use Cases

• Broadcast Linear Channels: Dynamically replace ads in linear broadcast streams for Connected TV viewers
• OTT Platforms: Serve targeted ads within OTT content across devices
• VOD Content: Insert relevant pre-roll, mid-roll, and post-roll ads in video-on-demand content
• Interactive TV Applications: Deliver display and interactive ads within HbbTV applications

Getting Started

If you’re already using Google Ad Manager, our team will guide you through the integration process to ensure a seamless connection between platforms. The integration typically takes 1-2 weeks, depending on your specific requirements and technical setup.