Electronic Program Guide (EPG) Integration

Adekstra’s EPG integration transforms traditional electronic program guides into interactive, data-rich experiences that enhance content discovery and viewer engagement while creating new advertising opportunities.

Key Benefits

• Enhanced Content Discovery: Help viewers find relevant content with rich, interactive program information
• Interactive Program Navigation: Enable viewers to browse and select programs through an intuitive interface
• Personalized Recommendations: Deliver content recommendations based on viewing history and preferences
• New Advertising Opportunities: Create targeted advertising placements within the EPG interface
• Detailed Viewership Analytics: Gain insights into how viewers discover and select content

How It Works

Our EPG integration works across traditional broadcasting and digital platforms:

1. EPG Data Ingestion: Adekstra’s platform ingests EPG data from broadcasters in various formats
2. Data Enhancement: Program information is enhanced with additional metadata, images, and interactive elements
3. Interactive Layer Creation: An interactive EPG interface is rendered as an overlay to the broadcast signal
4. Viewer Interaction Tracking: User interactions with the EPG are tracked to generate insights and improve personalization

Use Cases

• Interactive TV Guide: Transform standard program listings into an interactive content discovery experience
• Content Promotion: Highlight featured or premium content within the EPG interface
• Targeted EPG Advertising: Display relevant advertisements within the program guide based on viewer interests
• Search and Recommendations: Enable content search and deliver personalized recommendations within the EPG
• Program Reminders and Recordings: Allow viewers to set reminders or schedule recordings directly from the guide

Getting Started

Our EPG integration is compatible with standard industry formats and can be customized to work with proprietary EPG data systems. Implementation typically takes 2-4 weeks, depending on the complexity of your existing EPG data and desired customizations.