Digiseg Integration

Adekstra’s integration with Digiseg enables broadcasters and advertisers to leverage privacy-friendly, cookieless audience data for sophisticated targeting across Connected TV platforms.

Key Benefits

• Cookieless Targeting: Reach precise audience segments without relying on personal data or cookies
• Household-Level Insights: Access demographic, socioeconomic, and behavioral data at the household level
• Privacy Compliance: Fully compliant with GDPR and other privacy regulations
• Enhanced Segmentation: Combine Digiseg’s household data with Adekstra’s viewing data for powerful targeting
• Improved Campaign ROI: Increase advertising effectiveness through precise audience matching

How It Works

Our Digiseg integration connects seamlessly with Adekstra’s targeting capabilities:

1. Audience Identification: Digiseg’s cookieless technology identifies household characteristics based on network patterns
2. Segment Creation: Broadcasters can create custom audience segments combining Digiseg data with viewing behavior
3. Campaign Targeting: TV campaigns are delivered to specifically matched households
4. Performance Analysis: Campaign effectiveness is measured against Digiseg audience segments

Use Cases

• Brand Campaigns: Target specific household types based on demographic and lifestyle indicators
• Retail Advertising: Reach households with specific purchasing power and consumer profiles
• Automotive Campaigns: Target households likely to be in the market for vehicle purchases
• Financial Services: Deliver campaigns to households with relevant financial profiles

Getting Started

Integrating Digiseg with your Adekstra implementation typically takes 1-2 weeks. Our team will guide you through the process of accessing Digiseg’s audience segments and incorporating them into your TV advertising strategy.