Custom Ad Server Integration

Adekstra provides flexible integration capabilities with proprietary and third-party ad servers, enabling broadcasters and media companies to leverage their existing ad infrastructure while benefiting from our advanced Connected TV capabilities.

Key Benefits

• Maintain Existing Workflows: Continue using your current ad serving technology while adding Adekstra’s capabilities
• Unified Campaign Management: Manage campaigns across platforms through your familiar ad server interface
• Consistent Ad Delivery: Ensure consistent ad experiences across traditional and digital TV platforms
• Enhanced Targeting: Add Adekstra’s targeting capabilities to your existing ad server functionality
• Comprehensive Analytics: Combine ad server metrics with Adekstra’s detailed viewer analytics

How It Works

Our custom ad server integration is designed for flexibility and can adapt to various ad server architectures:

1. API Connections: Secure API connections establish two-way communication between Adekstra and your ad server
2. Tag Integration: Ad tags from your server are integrated into Adekstra’s delivery framework
3. Ad Request Routing: Ad requests are intelligently routed between systems based on context and requirements
4. Decision Logic: Custom logic determines which system serves which ad in different scenarios
5. Unified Reporting: Performance data is synchronized between systems for comprehensive reporting

Use Cases

• Hybrid Delivery Models: Use your ad server for certain formats and Adekstra for specialized CTV formats
• Gradual Migration: Gradually transition from legacy ad serving to Adekstra’s advanced capabilities
• Multi-vendor Strategy: Implement a strategy that leverages multiple ad serving technologies for redundancy
• Custom Business Rules: Apply complex business rules that span multiple ad serving technologies
• Specialized Format Support: Handle specialized ad formats through the most appropriate system

Technical Capabilities

Our integration framework supports a wide range of ad server technologies and protocols:

• VAST/VPAID Support: Full compatibility with video ad serving templates and protocols
• Server-side Integrations: Direct server-to-server communication for optimal performance
• Client-side Integrations: Browser and app-based integrations for specialized scenarios
• Macro Support: Extensive support for industry-standard and custom macros
• Real-time Communication: Synchronous and asynchronous communication options

Getting Started

Integration with custom ad servers typically takes 2-6 weeks, depending on the complexity of the ad server and specific requirements. Our experienced integration team works closely with your technical staff to design and implement the optimal integration approach for your unique environment.