AWS MediaLive Integration

Adekstra’s integration with AWS MediaLive provides broadcasters with a powerful cloud-based solution for live video processing and dynamic ad insertion, enabling high-quality live streams with targeted advertising capabilities.

Key Benefits

• Cloud-Based Live Encoding: Process high-quality live video streams in the AWS cloud for optimal performance and scalability
• Dynamic Ad Insertion: Insert targeted advertisements into live streams with frame-accurate precision
• Multi-platform Delivery: Prepare live content for delivery across multiple devices and platforms
• Broadcast-Grade Reliability: Leverage AWS’s redundant infrastructure for maximum uptime
• Flexible Workflow Integration: Fit seamlessly into existing broadcast workflows with minimal disruption

How It Works

Our AWS MediaLive integration operates through a combination of cloud services and real-time signaling:

1. Signal Ingest: Live video signals are ingested into AWS MediaLive from various sources
2. Ad Marker Detection: SCTE-35 markers or other ad signaling is detected within the live stream
3. Ad Decision Process: Adekstra’s platform makes real-time decisions about which ads to insert
4. Dynamic Insertion: Selected ads are inserted into the live stream at the appropriate markers
5. Multi-platform Distribution: Processed streams are distributed to various platforms and devices

Use Cases

• Live Sports Broadcasting: Insert targeted ads during commercial breaks in live sports events
• News Programming: Customize ad breaks based on content and viewer demographics
• Live Event Streaming: Monetize special event broadcasts with relevant advertising
• Virtual Channels: Create thematic linear channels with dynamically inserted advertising
• Disaster Recovery: Implement cloud-based redundancy for traditional broadcast infrastructure

Technical Specifications

• Input Formats: Support for SDI, RTMP, RTP, HLS, and other common broadcast input formats
• Output Formats: HLS, DASH, CMAF, and other adaptive bitrate streaming formats
• Ad Signaling: SCTE-35, VAST, and custom signaling protocols
• Monitoring: Real-time monitoring and alerting for stream health and ad insertion performance
• Scaling: Automatic scaling to handle varying numbers of concurrent streams and viewers

Getting Started

Implementation of the AWS MediaLive integration typically takes 2-4 weeks, depending on the complexity of your existing broadcast infrastructure. Our team works closely with your technical staff to ensure a smooth transition and provides comprehensive training on the integrated solution.