Adjust Integration

Adekstra’s integration with Adjust enables broadcasters and advertisers to bridge the gap between Connected TV advertising and mobile app engagement, providing comprehensive attribution and measurement across platforms.

Key Benefits

• Cross-Device Attribution: Connect TV ad exposure to mobile app installations and engagement
• Audience Path Analysis: Understand the customer journey from TV viewing to mobile interaction
• Campaign Effectiveness: Measure the real impact of Connected TV campaigns on mobile conversions
• Fraud Prevention: Leverage Adjust’s anti-fraud tools to ensure data quality and accuracy
• Unified Reporting: Access holistic performance metrics across TV and mobile environments

How It Works

Our Adjust integration connects Adekstra’s Connected TV platform with Adjust’s mobile measurement platform:

1. Viewer Identification: Anonymous viewer identifiers from Connected TV are securely matched with mobile identifiers
2. Event Tracking: TV ad exposures are registered as events in the attribution chain
3. Mobile Attribution: App installations and in-app events are attributed to TV campaign exposure
4. Performance Analysis: Comprehensive reports show the influence of TV campaigns on mobile performance

Use Cases

• App Install Campaigns: Measure how TV advertising drives app installations
• Multi-Channel Marketing: Create synchronized campaigns across TV and mobile
• Audience Retargeting: Retarget TV viewers on mobile devices with personalized messaging
• LTV Optimization: Understand which TV campaigns drive the highest lifetime value mobile users

Getting Started

The integration process with Adjust typically takes 1-2 weeks and requires configuration on both platforms. Our integration team will work closely with your Adjust account manager to ensure seamless data flow between systems.