Adform Integration

Adekstra’s integration with Adform provides a powerful connection between Connected TV advertising and Adform’s comprehensive advertising technology stack, enabling data-driven, personalized advertising campaigns across television platforms.

Key Benefits

• Advanced Audience Targeting: Leverage Adform’s DMP capabilities to deliver precisely targeted ads to specific audience segments
• Cross-platform Campaign Management: Manage campaigns across Connected TV and other digital channels from a unified interface
• Enhanced Attribution: Gain deeper insights into the customer journey across multiple touchpoints
• Data Synchronization: Seamless data flow between platforms enables better decision-making and optimization
• Programmatic TV Advertising: Access to Adform’s programmatic capabilities for Connected TV inventory

How It Works

The Adekstra-Adform integration operates through a secure, bidirectional data connection:

1. Audience Data Exchange: Viewer data from Adekstra’s platform is securely shared with Adform to enhance audience targeting
2. Campaign Setup: Campaigns configured in Adform can be deployed across Adekstra’s Connected TV inventory
3. Real-time Optimization: Performance data is continuously shared between platforms for campaign optimization
4. Unified Reporting: Campaign results are accessible through both Adekstra and Adform dashboards

Use Cases

• Personalized TV Advertising: Deliver different ad content to different household segments watching the same program
• Sequential Messaging: Create coordinated campaign sequences across TV and digital touchpoints
• Retargeting Extensions: Extend digital retargeting capabilities to the TV environment
• Data-enhanced Creatives: Use audience data to customize ad creative elements in real-time
• Look-alike Modeling: Identify and target TV viewers similar to your best digital customers

Getting Started

For organizations already using Adform, our integration process typically takes 1-2 weeks, depending on specific requirements. Our implementation team works closely with both your team and Adform to ensure a smooth integration and knowledge transfer.