Targeted TV Advertising
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Audience Segmentation
Target specific viewer segments based on demographics, viewing behavior, interests, and other relevant factors for maximum ad relevance.
Cross-Platform Targeting
Reach audiences consistently across multiple devices and platforms, including traditional TV, mobile, and web environments.
Interactive Ad Formats
Engage viewers with interactive advertising formats that encourage participation and drive measurable actions.
DMP Integration
Seamlessly connect with leading data management platforms like Adform and Google Ad Manager for enhanced targeting capabilities.
Performance Measurement
Track and analyze advertising effectiveness with comprehensive metrics on engagement, conversions, and viewer response.
Campaign Optimization
Continuously refine targeting and creative elements based on real-time performance data to maximize campaign effectiveness.
Precision Advertising for Connected TV
Adekstra's targeted advertising solution transforms how brands connect with television audiences. By leveraging viewer data and advanced targeting capabilities, we ensure your advertisements reach the right viewers at the right time, significantly increasing campaign effectiveness and return on investment.
Data-Driven Precision
Our platform utilizes comprehensive viewer data to enable precise audience targeting:
- Demographic targeting based on age, gender, location, and more
- Behavioral targeting derived from viewing patterns and content preferences
- Contextual targeting aligned with programming content
- Interest-based targeting to reach viewers with specific affinities
- Look-alike modeling to expand reach to similar audience segments
Engaging Ad Formats
Adekstra supports a diverse range of advertising formats designed to capture attention and drive engagement:
- Traditional video advertisements with enhanced targeting
- Interactive overlay ads that encourage viewer participation
- L-Band, top band, and bottom band visual advertisements
- Sponsored content integrations
- Interactive game campaigns and competitions
- Pre-roll and promotional video placements
Revolutionize Your TV Advertising
Leverage our Connected TV technology to deliver highly targeted, data-driven advertising campaigns across 100+ channels in Turkey and Azerbaijan.